Serious question: If a “picture is worth a thousand words,” how many words is an infographic worth? An infographic is more than a simple image. It’s a visual representation of statistics or data that allows you to present information quickly and clearly to your audience. If you’ve never used (or even heard of) an infographic before, don’t worry. Today, we’re going over everything you need to consider when utilizing infographics to help elevate your next print marketing campaign and achieve graphic brilliance!

Increased Visual Appeal And Engagement

Before we dive into it, we want to start with a precaution. Utilizing infographics in your print materials can lead to astronomically higher levels of engagement—some sources report up to 650% more engagement!—so, if you don’t want to increase your visual appeal, engagement, and readership, then continue with your current stock photo strategy. (Sorry to call you out, business owners). But seriously, utilizing infographics within your print materials helps to break up the monotony of the text on the page and adds some visual interest. Plus, infographics are 30 times more likely to be read than a written article, making them a crucial element to engage your audience when designing your print marketing materials.

Better Information Retention

Using infographics not only increases the visual appeal and engagement of your readers but can also help your audience retain information faster. Without getting too heavy into the specifics of neurobiology, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. What does that mean for your print marketing efforts? Simply put, your readers can better interpret knowledge through infographics than just words on the page, especially if it is an unfamiliar or complex concept. On that note, we’ll leave you with this statistic to ponder: on average, people will remember 65% of the information they see in a visual, whereas other methods like reading or listening will only result in about 10% of the information being retained.

Improved Brand Awareness And Recognition

Something else you may not realize is that utilizing infographics regularly within your print marketing content can lead to increased brand awareness and recognition. And it’s simple enough to do. By incorporating your logo and unique brand colors throughout your materials, specifically your infographics, you can create an 80% increase in a consumer’s recognition of your brand! Still not convinced? What if we told you that 46% of consumers say they would pay more to purchase from trusted brands that provide correct, easy-to-understand, and helpful information in their materials? Sounds like a small tweak that could have a massive impact on your messaging while increasing your brand awareness and positioning you as an expert in your field.

Social Media Shareability

Although we’ve been solely discussing print marketing materials, it’s important to note that infographics can be easily shared on social media platforms as well, thereby extending the reach of your print marketing materials without any additional effort. And, of course, we’ve got the stats to back these claims up. For example, did you know that 36.4% of people click on the first link in an infographic on social media? That alone makes infographics a fantastic tool for driving interested traffic to your website from social media. Not only that but infographics are shared on social media three times more than any other content, which makes sense when you consider that 41.1% of marketers said original graphics (such as infographics) performed best compared to other assets (such as stock imagery) on social media. Now does it make sense why we were talking a bit of smack about stock imagery earlier?

Adaptable And Versatile

Finally, we want to take a moment to highlight just how adaptable and versatile infographics are. They’re not only helpful for sharing information externally with clients in the form of magazines, brochures, and posters but they can also be extremely useful internal tools when implemented in things like reviews, reports, or other feedback materials. Remember, humans are inherently visual creatures, and studies show that 40% of people respond better to visual information than plain text alone. (Plus, maybe it’s just time to spice up those quarterly reports?) Either way, if there’s one takeaway here, it’s that the versatility and adaptability of infographics lend themselves to being a critical facet of your business, both internally and externally.

Final Thoughts

Here’s the thing: we can’t force you to use infographics in your print materials. However, we can drive the point home that infographics can have a direct impact on the effectiveness of your next print marketing campaign. Because let’s be honest, if there’s a way to make your current marketing strategy even stronger to help you connect with your target audience better, it’s at least worth exploring, right? From capturing attention to conveying complex information, infographics are a versatile solution to help your brand become more engaging and memorable. So now, the only question is: Will you be utilizing infographics in your next print marketing campaign?

For more information about our print marketing campaigns or to speak with an expert, visit www.TulipMediaGroup.com.